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Is Colour Really Important to Your Business?

Posted on September 17, 2019 by Denver Mallick

Certain colours are naturally connected with particular industries.

  • Red say's powerful, passion, love, heat & strength. Virgin, Vodafone and Coca Cola all depend on Red to stick out. You can remember these businesses once you see red.
  • Yellow is bright & optimistic and will suggest sunshine & warmth. The golden arches of McDonalds are recognised around the world as a welcoming place, but be cautious, additionally, it may represent cowardice!
  • Blue,,the color of safety, truth & dignity. Many financial associations such as for example Barclays us the positive hues of blue to communicate a safe and sound spot to place your cash!
  • Green may be the colour growth & nature, and contains been utilized by environmental agencies & charities alike. Oxfam, BP and Holland & Barrett all utilize the positive colour within their branding.
  • Purple conveys wealth, intelligence & sophistication, which explains why Cadbury chose it for it's velvety yummy chocolate! It can involve some spiritual associations too, the Catholic faith relate it to mourning.
  • Brown often means trust, but can be viewed as old fashioned and frumpy in a few people's eyes. Fashion & Interior trends have observed Chocolate Brown becoming more and more popular. It's especially found in coffee bars to simulate a slow paced life.
  • Orange is warm and autumnal, think pumpkins and walks in the forest. It's reliable and safe, so it is unsurprising that Sainsburys, EasyJet not to mention Orange have all used it to excellent effect.
  • Black is for strength, but additionally globally connected with death and mourning. Organisations may use it to point seriousness.
  • White is traditionally used in combination with other colours such as for example black. It could portray purity, cleanliness & lightness, but avoid it in Japan & China as Eastern cultures believe it conveys death.
  • That might all seem too much to digest nonetheless it would go to show colour is not only about personal preference. Your alternatives will ultimately be influenced by your companies' aims, goals & the image you need to portray.

    A few what to remember...

  • Use Company colours to tie all of your marketing material together.
  • Use colour for impact and emphasis however, not too much simultaneously.
  • Use tints and shades for variety and adhere to colours from within one colour pallette whenever you can.
  • BE CONSISTENT! That is extremely important when working with colour. If all of your titles in a full page are green, then that needs to be repeated through the entire whole document. Adhere to the precise colour chosen by your designer too. If your logo is blue, learn the CMYK value and utilize the same blue constantly.
  • Have fun with colour! Take the meanings of colour under consideration, but remember it's good to stick out from the crowd too. After all, there is nothing cowardly about Rubber Cheese will there be!